SERA

A product developer with 8 years experience in the footwear industry. I specialise in product ranging, technical adjustments, and trend adaption from conceptual designs to commercial styles. I began making footwear by hand, so I am driven by my love for product, it’s design, and the creative process as a whole.

Skill set snap shot:
– Brand Management
– Private Brand Development
– Designing from Trend Analysis
– Technical Knowledge of Footwear and Leather
– Off-Shore Vendor Management
– Price Negotiation
– Staff Management