As a dedicated knitwear specialist with over 10 years of experience in womenswear design, I have gained a broad range of experience across jacquard, printed, embellished, and true knitwear product; from 14 to 1.5 gauge. My focus has always been the development of fashion forward trends into commercially successful ranges, with a feminine aesthetic.

I have a technically strong background due to previous supplier-based design experience, and prefer to work with CAD for speed and flexibility.

My role at the UK lifestyle brand White Stuff sharpened my focus on design details that elevate the product to a point of difference from the brand’s competitors, while offering an accessible and seasonally appropriate range in a competitive market place.

My latest role at Massimo Dutti has enabled me to develop a stronger awareness of designing across wide ranging international markets, and designing for their varied and specific needs.